Imagine if you saw an object hovering above you. You are frightened and amazed. This is unbelievable! You have to tell someone. Everyone! Over every means possible. The story would clog social media. If many were witness, it would blanket the news!
Your advertising should produce the same effect as seeing a UFO. No, really! It should generate an amazing and unforgettable experience! We are brand storytellers on such a mission.