Why do I need a website?

We’ve been asked before, “Why do I need a website?” One of the biggest reasons is that few people search for a business in the phone book anymore. They Google instead, getting a list of businesses near them based on what they searched for. How a business gets on that list is by setting up a Google My Business account. Google searchers also get a button to take them to that business’s website, where they get to know what you’re all about. Think of it as a sales pitch telling why you should hire them from a salesperson who never sleeps.

A lot of small businesses only have a Facebook page. This sets them at a disadvantage because Google usually doesn’t show Facebook pages in a search result. So while it’s great to post on Facebook and interact with your customers, it won’t help your business get discovered in a Google search.

There are a lot of factors as to why Google might show your business on page one of a search result, vs page 5 where no one will see it. All these factors go into something called Search Engine Optimization, or SEO. So it’s not enough to have a website, you have to get it and keep it on Google’s radar. Think of your website as a house plant. You have to water a plant, put it in the sun but not for too long, trim off the dead leaves, talk to it, give it fertilizer, and move it to a bigger pot one day. You get the point.

Now that you realize why you need a website, you probably already know you have options. Godaddy website builder, Wix, Squarespace, or hire us. On the first three, we like to say “buying a professional oven doesn’t make you a good cook.” Those tools have improved over the years, but if you aren’t a graphic designer, it doesn’t mean you’ll end up with a professional-looking website. And more than just look good, a website needs to be found by visitors, and convert those visitors into customers. The costs of those web builders can balloon to more than you realize.

Saucer has solved what used to be an advantage of using a Wix-like easy-drag-and-drop-website builder: If you can’t beat ’em… We use WordPress the #1 website builder out there and we use a plugin to build your site with very similar drag-and-drop modules the way Wix does. Long story short editing is easy, should you want to maintain your site after we build it.

Yes, Saucer is an expert at all this stuff. All for a rate that fits your budget! Contact us today to get started.