What is SEO and Why is it Important?

SEO stands for Search Engine Optimization. It refers to the process of optimizing a website or a web page to rank higher in the search engine results pages.

Search engines use complex algorithms to determine the relevance and authority of websites. Search Engine Optimization helps to ensure that a website meets those criteria. SEO can improve your site’s visibility in search engine results, which can lead to increased traffic and ultimately, better business outcomes.

SEO is important because most people today rely on search engines like Google to find information, products, and services. By using Search Engine Optimization your business can increase your visibility and reach your target audience more effectively and efficiently. This can help you and your business attract more customers and increase their revenue and profitability.

Today, almost 90% of consumers use search engines to research a new purchase, according to Fatjoe.com. 

SEO is a critical component of digital marketing that can help your business to improve. If you want to learn more, here is a great article about Search Engine Optimization for beginners!

Get in touch and let us show you how we can optimize the SEO of your website to help get it found by more customers.