Process
What supports a website:
The process and costs involved with a Saucer Website:
1. Domain Name
A domain name is your website's internet address. Saucer can work with your existing domain name or help you to purchase a new one. For added security and search engine optimization, we highly recommend an SSL certificate, a must if you are taking credit card orders on your website.
The first thing you need is a domain name aka web address. We recommend getting your own with Google or Ionis, because you have to register with your information. We will help! Some website names are for sale at a premium price. There are alternatives to .com, but that is the suffix everyone remembers.
This is highly recommended for website security, improved SEO, and so Google Chrome doesn't put a "Not Secure" next to your web address. This also places a padlock icon next to your domain name, so visitors trust your site. This is required for e-commerce or sites that take donations.
2. Website Development
We start with a meeting to discuss your website needs. We'll then create a site map and project timeline for your approval. A color mockup of the website's home page and one interior page will be provided for your approval. Once all is a go we'll build your site in WordPress, the #1 CMS system, utilizing an easy drag-and-drop site editing feature. It's a lot like using Wix or Godaddy website builder, but better because WordPress has access to thousands of plugins that improve functionality.
We'll take your existing text and pictures and build you a great website that is mobile-friendly, secure and easily edited by non-technical staff. Website design ends up being roughly $100 a page. If you need content (text, pictures, video) that is extra. See below.
3. Website Hosting
Hosting is where all the files for your website are stored. You may wish to have Saucer update the site on your paid hosting platform or have us host your site. We'll provide the packaged WordPress files to your website should you ever wish to have someone else host it.
Website hosting via Siteground cloud hosting, including monthly updates of WordPress and plugin files. Editing the website will be done by you, or by Saucer at a separate hourly rate. If we develop your website you get a 1-hour training session by Saucer on how to make edits. It's easy to learn!
The same hosting as Option 1 but includes website content updates as needed, 10 hours/yr. (2 hours free!), plus monthly website traffic reports. If the hours greatly exceed 10 hours, we can discuss hourly compensation. Don't need updates? We'll spend the time on your Search Engine Optimization.
The same hosting as Option 1 but includes website content updates as needed, 25 hours/yr. (4 hours free!). If the hours greatly exceed 25 hours, we can discuss hourly compensation. Don't have any updates? We'll spend the time on your Search Engine Optimization.
Maybe you need Saucer to be your agency of record. Do you need more of our services? Let's work out a monthly retainer that fits your budget!
4. Content
Your website is going to need words, pictures, perhaps even video, not only when you set the site up, but content needs to be regularly added to increase search engine optimization. We create high-resolution professional content for your website much cheaper than separate photography or video companies would charge.
5. Search Enginge Marketing
A website that looks pretty but doesn't get you any sales isn't doing its job to convert traffic to customers. Saucer is an expert in Search Engine Optimization to get your site found on search engines and get people buying.
SEO starts with listing your business information on Google My Business, Yelp, and any other directory. Then we do Keyword research and tracking. Then On-page and Off-page optimization and Link building. There's lot's to do every month to get your website found.
Advertising on Facebook or Google utilizes a pay-per-click model. Highly recommended for a new website that is not going to show up on page one of a search. Both Google and Facebook are highly targetable to your audience and geographical area. Saucer's rate includes setting up and managing these campaigns. There will be a monthly stipend paid directly to Facebook or Google as well.